Broadway Food
ChallEnge
Broadway Food Co. had a logo—and not much else. With the food court still under construction, they needed a simple, modern brand identity to complement their vision and existing interior design mockups, plus a website that could grow with them and be easily updated in-house as vendors came and went.
Solution
We built out a clean, image-led brand aesthetic inspired by their physical space—using bold photography and pops of colour to keep things feeling modern, fresh, and distinctly local. A custom Squarespace site gave them full control to add and update vendors, and we designed outdoor signage to help generate buzz and attract food operators.
Result
The result is a sleek, high-impact online presence that perfectly matches Broadway’s real-world vibe. The client can easily update the site themselves, the signage drove early interest, and the whole brand now feels cohesive—online and off.
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